This article is great because it states all of the reasons why Hulu.com is succeeding online where other websites have failed. To sum up the way the website works, in the place of the long commercial breaks that the television audience has become accustomed to, only one ad is shown during each segment break on Hulu. According to the article, fewer advertisements make the ones during each show more memorable, which in turn allows the Hulu to charge higher prices for the ad units. In a customer survey commissioned by Hulu, 76 percent of nearly 18,000 respondents said that the site had the right amount of ads given the cost of absolutely free cost of viewing; over 17 percent said there was less ae was less advertising than they expected. The survey also found a "22 percent bump in advertiser message association and a 28 percent increase in intent to purchase among users." Additionally, Hulu users are encouraged to click buttons indicating whether they like or dislike each ad they see. By doing this the group collects more data about each individual which allows them to personalize the ad experience for you.
      I thought this was a great article because it mentions why Hulu.com is a leader in online television viewing. While the numbers here say that Hulu's ads are more effective because of the method of presentation, I feel that many advertisers are still very skeptical about the emerging online video market. Because of this, I do not see hulu becoming a powerhouse media outlet for another 5 years. This article goes very well with the other article about Hulu.com that I used for bibliography: This one give the positive aspects of the service, while the other one talks about the troubles it has since its inception.

Stetler, Brian. "Web Site?s Formula for Success: TV Content With Fewer Ads." The New York Times. 28 Oct. 2008. 04 Apr. 2009 <http://www.nytimes.com/2008/10/29/business/media/29adco.html?_r=2&scp=2&sq=hulu%20advertising&st=cse>.