http://tags.library.upenn.edu/tag/internet+marketing+industry PennTags Feed http://tags.library.upenn.edu/makerecord/url/1270 http://tags.library.upenn.edu/makerecord/url/1270 <p>This article discusses the ways in which record companies are compensating for their losses through marketing.&nbsp; After the Sony/BMG merge, Columbia Record Executive Charlie Walk, leads the way.&nbsp; He asserts his belief that&nbsp;for the majors to stay in on the game they need to legitimize the online music downloading space and create alliances with consumer-goods companies to make a profit where it is being lost. Thus downloading has changed artist marketing too.</p>