http://tags.library.upenn.edu/tag/marketing+high_concept PennTags Feed for /tag/marketing+high_concept PennTags Feed http://tags.library.upenn.edu/makerecord/voyager/2106 http://tags.library.upenn.edu/makerecord/voyager/2106 High concept : movies and marketing in Hollywood / Justin Wyatt. Explains the idea behind &quot;high concept&quot;, which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.<br />