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<title>GreenerBuildings.com</title>
<description>&lt;p&gt;GreenBiz.com&amp;trade; is the flagship website of Greener World Media, the world's first and only mainstream media company focused exclusively on sustainability and the competitive edge it brings to businesses. Founded by green business pioneer Joel Makower and B-to-B publishing veteran Pete May, Greener World Media also produces:&lt;/p&gt;</description>
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<title>The Business Voice of the Green Economy | Greener World Media</title>
<description>&lt;p&gt;Greener World Media's Web sites and newsletters, led by &lt;a href="http://www.greenbiz.com/"&gt;GreenBiz.com&amp;reg;&lt;/a&gt;, are designed to serve professionals and opinion leaders across a broad range of industries and job functions. We aim to provide clear, concise, accurate, and balanced information, resources, and learning opportunities to help companies of all sizes and sectors integrate environmental responsibility into their operations in a manner that supports profitable business practices.&lt;/p&gt;</description>
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<title>On Behalf of Journalism: A Manifesto for Change</title>
<description>&lt;p&gt;Overholser, Geneva. "On Behalf of Journalism: A Manifesto for Change." Philadelphia: The Annenberg Public Policy Center of the University of Pennsylvania. 2009.&lt;/p&gt;
&lt;p&gt;Overholser's article follows a June 2005 gathering of journalists and scholars at the Annenberg Public Policy Center, and many of her arguments stem from the discussions at that seminar. While maintaining a realistic and attainable vision of the future of journalism (and practical admission that "journalism as we know it is over"), Overholser argues that journalism is ideally a marshall of democracy and &lt;em&gt;necessary&lt;/em&gt; to American freedom and must (and will) continue to exist, just in a new form. By discussing the responsibilities of journalists - as ethical, objective, professional, accountable sources - along with the responsibilities of the public and the government to support journalism in its ideal form, Overholser asserts that "what's needed is wide-open thinking about how consumers use information, and where they are getting it, and how old media companies can fulfill those needs while bringing the best of their traditions onto new platforms."&lt;/p&gt;
&lt;p&gt;Overholser's article is comprehensive, realistic, and yet hopeful. Her refreshing outlook is that journalism has changed for good, but that that change is a welcome chance to re-evaluate, throw out the tired and unhealthy aspects of 'old world' media, and recommit to the "core values of the craft." She examines several options for the future of journalism &amp;ndash; non-profit status, local ownership, media ownership rules, greater professionalization of 'citizen journalists' by means of agreed-upon standards &amp;ndash; and all with the outlook that since the public will demand goof work, journalism will be here for the long haul. Overholser adeptly suggests that the problem with modern journalism isn't in the journalists, but in the public; and we must be encouraging better civics and news literacy education to help the public play their role better. It isn't journalism - the protector of democracy and leader in civic education - that is in danger of death, it is the media news conglomorates, and Overholser seems optimistic that their deaths may not injure democracy much.&lt;/p&gt;</description>
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<title>TIME Poll Results | Who is America's most trusted newscaster?</title>
<description>&lt;p&gt;"Poll Results &amp;ndash; Now that Walter Cronkite has passed on, who is America's most trusted newscaster?" &lt;em&gt;TIME.&lt;/em&gt; http://www.timepolls.com/hppolls/archive/poll_results_417.html&lt;/p&gt;
&lt;p&gt;This poll by TIME online polled 9409 people asking who America's most trusted newscaster is now that Walter Cronkite has passed on. The results overwhelmingly favored Comedy Central's host of &lt;em&gt;The Daily Show,&lt;/em&gt; Jon Stewart.&lt;/p&gt;
&lt;p&gt;These poll results demonstrate an interesting shift in America's view of 'trustworthiness.' The fact that Americans place more trust in a comedic news reporter who demonstrates clear biases and includes fictious news intermingled with factual news indicates a significant shift in how we view news. I find this shift in our view of trustworthiness to be closely tied with the idea that citizens now have a right to comment and even influence news (via internet posts and commentary and blogs, etc.). The media culture seems to be shifting from one of serious journalism to a more casual interface that allows comedy and opinion to mix with information and leaves the onus of responsibility on the viewer or reader to discern truth from fiction.&lt;/p&gt;</description>
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<title>The Future of the News</title>
<description>Thesis: As news and journalism shifts to the internet, new technologies will inherently alter the core of journalism </description></item></channel></rss>
