Philadelphia Inquirer.  2 Jan 1963: 17
Philadelphia Inquirer.  4 Jan 1963: 21
Philadelphia Inquirer.  9 Jan 1963: 17

These advertisements from the Philadelphia Inquirer show the kinds of movies that the theaters in Philadelphia were playing in 1963.  The Viking seems to have been a more family-oriented theater, showing a lot of Disney movies (the Castaways, the Sword and the Stone, etc.)  Obviously, “Daniella By Night” was being shown in art theaters, of which there were at least a few in Philadelphia.  Notice the emphasis on “Cinerama” in the advertisement for the Boyd’s “The Wonderful World of the Brothers Grimm.”  The Boyd Theater was, in fact, well known for being Philadelphia’s Cinerama theater though, in December of 1963, the Boyd switched from the three-projector Cinerama technique to the single-projector “70mm Cinerama.” (see also the review of “It’s A Mad, Mad, Mad World”).  By A. Migdail 

It’s interesting that David and Lisa, released in New York in December of 1962, is being advertised in Philadelphia—the city in which it was filmed—almost a year later, in December of 1963—8 months after the film failed to win an Academy Award.  And on a double-bill, no less. It’s very likely that this is a second-run for the film.  By A. Migdail

It’s A Mad, Mad, Mad, Mad World was the first movie to play at the Boyd Theater after the removal of the three-lens Cinerama system and its replacement by the single-lens 70mm Cinerama system. Notice that the de-emphasis of the 'Cinerama' from earlier Boyd advertisements.; By A. Migdail