Glazer, Irvin R. “Philadelphia Theatres, A-Z.”  New York, Westport, CT, London. Greenwood Press: 1986.  p. 70-71

According to Glazer, the Boyd was the “only Art Deco first-run moving picture theatre erected in the city” of Philadelphia.  In 1963, the Boyd underwent a transition from the three-projector Cinerama system to a single-projector system, though Glazer only mentions the three projection booths being installed.  He also mentions, interestingly, that “when Cinerama product was no longer available, the Boyd had a brief period of porno.”  By A. Migdail

Philadelphia Inquirer.  2 Jan 1963: 17
Philadelphia Inquirer.  4 Jan 1963: 21
Philadelphia Inquirer.  9 Jan 1963: 17

These advertisements from the Philadelphia Inquirer show the kinds of movies that the theaters in Philadelphia were playing in 1963.  The Viking seems to have been a more family-oriented theater, showing a lot of Disney movies (the Castaways, the Sword and the Stone, etc.)  Obviously, “Daniella By Night” was being shown in art theaters, of which there were at least a few in Philadelphia.  Notice the emphasis on “Cinerama” in the advertisement for the Boyd’s “The Wonderful World of the Brothers Grimm.”  The Boyd Theater was, in fact, well known for being Philadelphia’s Cinerama theater though, in December of 1963, the Boyd switched from the three-projector Cinerama technique to the single-projector “70mm Cinerama.” (see also the review of “It’s A Mad, Mad, Mad World”).  By A. Migdail 

A 1955 promotional film for the Delaware Valley area made by the WPTZ motion picture unit.  An interesting film in and of itself, Miracle On the Delaware briefly features the Boyd Theater (then generally known as Philadelphia’s Cinerama Theater) in 1955.  By A. Migdail

It’s A Mad, Mad, Mad, Mad World was the first movie to play at the Boyd Theater after the removal of the three-lens Cinerama system and its replacement by the single-lens 70mm Cinerama system. Notice that the de-emphasis of the 'Cinerama' from earlier Boyd advertisements.; By A. Migdail

It’s A Mad, Mad, Mad, Mad World was the first movie to play at the Boyd Theater after the removal of the three-lens Cinerama system and its replacement by the single-lens 70mm Cinerama system.  This change is mentioned at the end of the article under the heading “New Technique.”  By A. Migdail

This review of “Fun in Acapulco” starring Elvis is a perfect reminder that it wasn’t all—or even mostly—art-house movies that played in Philadelphia in 1963 (notice, however, the advertisement for Fellini’s 8 ½ in the lower right-hand corner of the review.)  It is also a clue as to the character of the Randolph theater, as opposed to, for instance, the Boyd (which was playing exclusively “Cinerama”-type blockbusters at the time) or the Bryn Mawr Theater, which tended to show artsier, foreign films.  By A. Migdail

This is an article from the Philadelphia Inquirer briefly reviewing the films playing at each of the major Philadelphia theaters during the Christmas season, from “It’s a Mad, Mad, Mad, Mad World” at the Boyd to “Kings of the Sun” at the Goldman.  It is interesting to note that, in 1963, theaters made a somewhat long-term commitment to an individual movie (whereas today, most theaters play more than one film) so that the theaters in the article are often listed before the film that is playing.  By A. Migdail