Glazer, Irvin R. “Philadelphia Theatres, A-Z.”  New York, Westport, CT, London. Greenwood Press: 1986.  p. 70-71

According to Glazer, the Boyd was the “only Art Deco first-run moving picture theatre erected in the city” of Philadelphia.  In 1963, the Boyd underwent a transition from the three-projector Cinerama system to a single-projector system, though Glazer only mentions the three projection booths being installed.  He also mentions, interestingly, that “when Cinerama product was no longer available, the Boyd had a brief period of porno.”  By A. Migdail

Philadelphia Inquirer.  2 Jan 1963: 17
Philadelphia Inquirer.  4 Jan 1963: 21
Philadelphia Inquirer.  9 Jan 1963: 17

These advertisements from the Philadelphia Inquirer show the kinds of movies that the theaters in Philadelphia were playing in 1963.  The Viking seems to have been a more family-oriented theater, showing a lot of Disney movies (the Castaways, the Sword and the Stone, etc.)  Obviously, “Daniella By Night” was being shown in art theaters, of which there were at least a few in Philadelphia.  Notice the emphasis on “Cinerama” in the advertisement for the Boyd’s “The Wonderful World of the Brothers Grimm.”  The Boyd Theater was, in fact, well known for being Philadelphia’s Cinerama theater though, in December of 1963, the Boyd switched from the three-projector Cinerama technique to the single-projector “70mm Cinerama.” (see also the review of “It’s A Mad, Mad, Mad World”).  By A. Migdail 

Demonstrates the fact that Philadelphia was, to some extent, on the cinematic cutting-edge during the 1960’s.  Of course, the bulk of the movies advertised in the Inquirer seem to be the standard big-budget Hollywood fare, but there were also theaters, like the Bryn Mawr, that were up-to-speed on world cinema movements.  The fact that this article was included in the “Amusements and the Arts” section is proof that there was interested in this type of film in Philadelphia.  By A. Migdail

It’s interesting that David and Lisa, released in New York in December of 1962, is being advertised in Philadelphia—the city in which it was filmed—almost a year later, in December of 1963—8 months after the film failed to win an Academy Award.  And on a double-bill, no less. It’s very likely that this is a second-run for the film.  By A. Migdail

This is an article from the Philadelphia Inquirer briefly reviewing the films playing at each of the major Philadelphia theaters during the Christmas season, from “It’s a Mad, Mad, Mad, Mad World” at the Boyd to “Kings of the Sun” at the Goldman.  It is interesting to note that, in 1963, theaters made a somewhat long-term commitment to an individual movie (whereas today, most theaters play more than one film) so that the theaters in the article are often listed before the film that is playing.  By A. Migdail