Dissertations on the American movie market and methods of distributions and exhibition. Discusses topics from the Paramount litigation to television to rentals.

Provides basic information on many facets of the film industry. Strictly informational, nothing theoretical or persuasive.

A theoretical approach with examples to American movie trailers. Provides reasons for why audiences like them and why they work. Views trailers as their own rhetorical cinematic narrative form and divides the book into the three eras of cinema.

New York Times article by film critic Caryn James which reminds us that trailers exist because movies are simply consumer products. They distort the actual content of the actual films in order to market them to the potential audience.

New York Times article written by critic Caryn James which compares several movies and their trailers, proving the point that trailers can give inaccurate impressions of the story and quality of it's full-length movie.

Descibes all the aspects behind film marketing, primarily independent movies in Europe. Includes general information on trailers.

Explains the idea behind "high concept", which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.

Explains the Hollywood culture during the Golden Age (classical era) and how it made impressions on the general public. Includes information about the studios, magazines, star aura, agents, and advertising and promotion.

Explores how Hollywood's movies can influence human behavior and popular culture and vise versa. Includes information about marketing techniques, trailers, etc.

Analysis of many aspects that influence the film industry and how it influences others, such as theaters, current events, blockbusters, color, and advertising.

A history of the American movie business, including information about nickelodeons, theaters, studios, and alternative operations.