"Video games shape our culture. It’s time we took them seriously." A really great essay by Henry Jenkins (Textual Poachers) about the future of interactive media. He states the video games are in fact art, and that is is up to fans and critics to shape the video game industry through cooperation and constructive critisim.

Media theorist Matt Hills conducts a very lengthy interview with the one and only Henry Jenkins. Their discource revolves around the theories set forth by Jenkins' book Textual Poachers. Hills attemptes to break down, and better understand Jenkins' position on fandom a decade after Textual Poachers was written.

"Written from an insider's perspective and providing vivid examples from fan artifacts, Textual Poachers offers an ethnographic account of the media fan community, its interpretive strategies, its social institutions and cultural practices, and its troubled relationship to the mass media and consumer capitalism."

 This is the best source for fan culture theory. Very well written and easy to understand. Plus everyone cites it, you should too. The section I focused on dealt with the creation of meta-texts based on primary sources of fan interest in the media. This is just one of the many charachteristics of fandom Jenkins defines.