The article consider the effect of digital technology on the supply chain for music from the major record labels’ perspectives. Also the effects of piracy on the industry are discussed. The article concludes with a hope outlook for artists and audiences, but strongly asserts that the technological advancements have made it so the record companies will never fully recover or return to the era of opulence in which it reigned for so long.
Mark Katz discusses how technology has served to preserve music while also serving as a "catalyst." Katz addresses how the innovation of the internet affected and continues to still affect the industry. He cites a series of case studies, that correlate the new ways of finding and listening to new music and the rising of new music genres to recording technology.
This article discusses the way in which the internet and digital distribution has changed consumption patterns. Strategic Marketing Departments of Record Companies are seeking information on consumer behavior in order to anticipate competitors and to "improve the supply and demand." This article contains an empirical analysis on the industry including on-line survey results that illustrate that music downloading is not the only way in which consumers are tapping into the digital environment.
This article alerts reader to the fact that it has already been three years in which the recording industry has put forth a great effort to persuade music lovers to pay for online songs yet still illegal downloading is widespread and the overwhelming public sentiment is one of apathy. The article says that "s consortium of 6 retailers, including Best Buy Co. and Tower Records, is investing in online service Echo Networks Inc." The music retailers are at their ultimate low and are now considering to become allies with the technology that continues to destroy them. Many music retailers are announcing plans to get "into the online music business."
Written by two professors at the Penn in March of this past year addressing how the music industry's revenue has drastically dropped within the past three years. Many argue that this decline in profits is due to file sharing. They obtained data concerning album sales via purchase and downloading as well as consumer valuations from college students. They offer a new estimate of sales displacement caused by downloading.
Although the record companies have suffered great economic loss as a result of widespread downloading, they have been able to survive the drastic changes that the industry is undergoing right now. However the same cannot be said of the traditional music retailer, the majority of which have had to declare banckruptcy or have had to close a number of branch locations. The article estimates percentages of sales that will account for the future shift from physical to digital distribution in the next several years.
This article discusses the ways in which record companies are compensating for their losses through marketing. After the Sony/BMG merge, Columbia Record Executive Charlie Walk, leads the way. He asserts his belief that for the majors to stay in on the game they need to legitimize the online music downloading space and create alliances with consumer-goods companies to make a profit where it is being lost. Thus downloading has changed artist marketing too.

