The period from 1906-1915 was a time of major growth for film. There were many new theaters constructed in Philadelphia during that time period. In addition, many old theater spaces for plays and musicals were adding short films to their billings
Metropolitan Opera House (Sunday Morning September 6, 1914): “A big holiday bill for every day of the week. We have picked some good programs, but this week’s list suggest a ‘Top Notcher.’ Aside from the liste features we have a few others each day that are in the surprise list. YES, ONE DIME, THAT’S ALL” The ad displays uses Mary Pickford’s name in capital letters to help promote the movie. It’s an early example of the importance of the star. One for the films Mr. Burglar MD was a reissue of At a Quarter of Two (1911).
Adelphi Theatre: Ad read “Showing Help Wanted!” playing of WWI to “recruit” Jack Latt’s comedy. By Jake M. Chanin

