Hosted by Interbrand. Short papers submitted by brandchannel.com users covering a wide array of branding topics.

Published by Dechert LLP as part of their IP practice. Analyzes trademark filings for branding buzzwords and new directions in product names and product development.

This article looks at the Nike company and its influence over the sports industry.  It discusses how Nike has become an image model that people want to attain. 

This article examines how a brand becomes global and the effects of a global brand.  It also correlates the brand with a better understanding of the culture of the brand.  The effects of sports on brands is examined in case studies to further explain such effects.

This article briefly explores the possible definitions of branding.  It also discusses the purpose of branding and possible functions branding should do. 

Pavia and Costa explore the effects of branding on consumers.  More specifically, they look at how the logo, letters, or numbers affect consumers' thoughts about the product. 

Article about the recent survey that found that lots of people use RSS without knowing it.