Yang,D . "intellectual property abuses: how should multinationals respond?" Long range planning [0024-6301] 37.5 (2004). 459-475.

 

    This article presents a decidedly pro-business approach to the problem of piracy in China.  From the start, the article takes for granted that weak IPR is a bad thing that recalcitrant countries are loathe to enforce.  Furthermore, the article continues by providing statistics that show that China is one of the worst infringers in the world of intellectual property rights.  An example of this decidedly one-sided look at piracy and IP infringement appears on page 5.  “Piracy is not a victimless game as so many people think, but an unscrupulous practice requiring continuous surveillance and resolution.  Host countries, multinationals, and consumers are all victims of piracy.”
    The article then, instead of suggesting that businesses should fight for stronger legal means of IPR protection, assumes that businesses still want to enter the Chinese market and, hence, explains ways for businesses to combat piracy through their own means.  Ten strategies are listed including the Budweiser strategy (technical solutions), the partnership strategy (contractual surveillance), the Coca-Cola strategy (narrowing price gaps), the Microsoft strategy (monitoring and private-eye), the commercial settlement strategy, the acquiring strategy, the DuPont strategy (reapplication), the MU strategy (communicating with aggrieved firms), the government hand strategy, and consumer campaigns.
    Although this article presents an extremely biased look at intellectual property rights and does little to provide insight into causes or reasons for strong or weak IPR’s, it presents a very important statement just by its existence.  This important point is that large multinational corporations have both the incentive and the means to enter the Chinese market despite a relatively weak IPR regime.  This indicates that a weak IPR regime is not necessarily detrimental to foreign investment and therefore a gradual implementation of international IPR standards is feasible.