Darling, Damon. "Get the Tech Scuttlebutt! It Might Even Be True - NYTimes.com" NYTimes.com. June 6, 2009.

This article from NYTimes.com discusses the issues of ethics in news/gossip websites that fail to verify their stories before publishing them. Darling uses the case when two online rumor/news sites, Gawker and TechCrunch, published false stories about Apple buying Twitter to discuss the larger issue of journalistic integrity on the internet.

Darling's article highlights an issue of great concern in journalism today: accountability. His article scathingly criticizes the authors of Gawker and TechCrunch's false rumor articles, but also admits that rumors play a vital role in news. Darling doesn't address the value of being the first source for a story, the value of a new story. Newspapers have always had to balance immediacy of reporting with accuracy of storytelling, just as rumor sites do today. But, as Darling admits, "credibility may be a less-important strategy for the blogs at this stage," and time will tell whether they turn towards more accountability in reporting or not.