Fisher proposes three ways in which the recording and film industries can be reshaped, two of which involve changes to the current copyright system. Proposal number one asks that studios and recording companies stop looking at copyright as property. Fisher believes that a limiting of copyright protections would offer more selection and decrease piracy. The second idea is to treat entertainment industries as public utilities, placing a large amount of governmental control over them. Again, more selection and competitive pricing would lead to less piracy. The third proposal suggests a complete overhaul of the current copyright system - content owners will be given a unique identifier for each piece of protected material. A government agency will be set up to track each ID and see how often it is downloaded, watched, remixed, etc. A copyright tax would be implemented to pay for said agency and monies from this tax would be distributed to content owners based on a scale determined by the agency when analyzing the 'performance' of content.

The latter two of Fisher's suggestions call for heavy governmental controls over creative industries. The intersection of business and art has frequently encountered issues. This book is worth looking at for my project in that I am also proposing at least one alternative for the film industry in order to accomodate customers and at least deter piracy. Although I do not advocate Fisher's ideas of bringing the government into it, his thinking out of the box is quite innovative and interesting to think about when thinking about my own research.