This paper discusses the conflicts and clashing behavioral norms experienced by Digital Natives (born 1978-1994) and Boomers, especially in the workplace. Like other scholarly works, it discusses how Boomers may regard Natives’  having of texting during meetings as ineffective, rude and even unethical. Telephone interview with Boomer CIOs and CTOs repeatedly doubt the efficiency and focus of texting colleagues and  those who IM in meetings. “We’re encouraging ADD” is how one executive puts it.