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ComScore. “Press Release: For Radiohead Fans, Does “Free” + “Download” = “Freeload”?” 5 November 2007.
This press release details a study of the online sales of Radiohead's "In Rainbows," an album the band released via a pay-what-you-want download model. The statistics obtained demonstrate clearly the presence of a "freeloader market," in which 60-62% of people will download an album for free when confronted with a pay-what-you-want option. The article offers a few different perspectives. Some experts are impressed that 40% of consumers are willing to pay "real money" for something they could get for free. Others question whether this model could be viable for less-established artists. Edward Hunter, a comScore analyst, states that this unique effort is important in that it eliminated a loss of profits due to illegal downloading.
Though these statistics are important, they are more interesting when confronted with data from (countless) other sources, which report that Radiohead's experiment was a likely success. Many different sources report that the profits made by Radiohead on In Rainbows were comparable to what they would have made under normal record-company distribution. Though those opinions and statistics can be found readily, the data regarding freeloaders is more unique to this article, which seems to expose the downside of pay-what-you-want models.
tagged digital internet internet_marketing music pay_what_you_want radiohead by sarahlb ...on 09-APR-09
Barboza, David. "Google and Music Labels bet on Downloads in China." The New York Times. 5 April 2009.
This article addresses one of the most recent experiments in new profit models based on digital music: Google's free music search engine in China. Very recently, several of the biggest international record labels partnered with Google and a Chinese company (top100.com) to offer a free music-download service. Because online piracy of music is particularly rampant in China, the success of this model could have lasting implications on policies in the US. The New York Times article offers both critical and supportive opinions on the initiative. Notably, Google will have to struggle to contain the music-downloading to China, employing "legal and technical hurdles."
The partnership of Google with major international music labels represents a new way for record companies to remain profitable without trying to stop free music downloads. This unlimited-download service is supported not through subscription, but by advertisements. Although it is difficult to anticipate the success of such a model, the adoption of this idea certainly reflects a major change in the way that the entertainment industry is approaching its consumers. The willingness of labels (even on this controlled scale) to abandon control over music distribution to this degree is a symptom of their desperation, certainly. However, it is likely also a necessary move towards a new kind of support for music development.
This book goes over the trends in multimedia that are pushing multimedia services into unprecidented technological formats. There is an in-depth analysis of the multimedia security technologies applied to digital data as prevention of copyright abuse or violation. These various copyright protection techniques inlude digital watermarking, steganography, fingerprinting and data hiding among others.
For the purpose of my project, the book discusses how the ease of communication of digital data is making it a globally accessible commodity. This is why positive internet video sharing service and televisions industry partnerships are being fostered. There is a growing demographic of interenet file-sharing service users who can be reached with multimedia entertainment. The future of these internet hosting / television industry busines partnerships is being forged out of the new technologies in digital data sharing.
Also of interest for my project is that the book also addresses the matter at the root of the uneasiness and friction between multimedia industries like the television companies and the internet video-sharing environment in general. That problem is arising from the polarized interests of intellectual rights owners and interntet end-users seeking free access to information.--"...The development of digital technologies permitting transmission of digital data over the internet has raised questions about how these rights apply in the new environment. How can digital intellectual property be made publicly available while guaranteeing ownership of the intellectual rights by the rights-holder and free access to information by the user?" (3).
- Lu,Chun-Shien. Multimedia Security: Steganography and Digital Watermarking Techniques for Protection of Intellectual Property. Hersey: Idea Group Inc., 2005
tagged antipiracy copyright digital intellectual_property internet media multimedia technologies video_sharing by zeba ...on 15-APR-08
Call#: Van Pelt Library TK5105.875.I57 W5275 2006
The inclusion of several different types of theories and theorists in this book also appeals to me. I like that White chooses to back up her arguments with several different, at times competing, ideas from intellectuals of varying backgrounds. I’m not as interested in why she chooses whom she does; rather, her writing style here allows me to learn new bits of information quickly from authors I might not have known otherwise. In fact, overall, I learned a lot of little bits of information from other theorists in addition to studying her concept on new media spectatorship. The entire book is thus useful in this way.
Yet White’s examples and illustrative points may not be as helpful as her opinions and theories. She focuses a lot on the social implications of Internet content (how individuals consciously and subconsciously react to the white finger pointer or the black arrow pointer, for example), rather than examining the interaction between spectator and screen. Some discussion does exist on interfaces, especially in chapter 2’s discussion of “the gaze,” but ultimately return to reinforcing the social control that she believes pervades even this new media. My investigation really has nothing to do with examining gender, race, and sexuality issues in new media presentations, so much of this is not relevant for my paper.
tagged Computer Digital Interface Internet Internet_Spectatorship New_Media Screen Theory by knewbold ...on 13-MAR-07