This New York Times article from 1997 shows how far piracy has come today. It emphasizes the difficulties the movie industry has to face now compared to eleven years ago. In the last year or so, the two blockbusters that hit the streets before their openings were the "Hulk" and "American Gangster." Although the Internet has made proliferation of these movies capable, bootlegs have existed for quite sometime. Back in 1997 "Men in Black," "Batman and Robin, and "Hercules" were leaked earlier than its intended opening and were available for purchase on the streets of New York for five dollars. The article isolates New York as the major hub for pirated motion pictures. Back then, the estimate of how much the industry loses from domestic revenues is about $250 million (compared to $6.1 billion in 2005).

The author suggest that bootlegs are acquired by people sneaking camcorders into advanced screenings. The films are often of bad quality, but consumers want what is new before anyone else. To clean up piracy, the government and individuals targeted the streets of New York. In 1992 when Spike Lee's film "Malcom X" came out, he and some friends went to 125th Street with baseball bats to scare vendors of bootleg films. The MPAA geared its efforts towards attacking duplication labs in New York; the raids led to the seizure of over 10, 000 bootleg videos. Besides selling copies on the street corners, bootleggers set up booths, akin to tourist attractions, that stock the most recent films for purchase.

This article is a great comparison of how piracy has developed with technology. Pirates are now almost invisible due to the Internet, the quality of the films pirated is of superior quality, and dissemination is almost impossible to contain. The losses incurred by the industry back then have significantly increased and the pirates are more organized. A brief discussion of the drastic changes that have occured in the last decade will help contextualize the efforts the MPAA has had to undergo.