September 10, 2003
COLUMN ONE
Busman Stops at Nothing
* After 9/11, Kazuhiro Nakagawa's business was reduced from $10,000 luxury tours to $40 trips up and down the coast, but he doesn't give up.

By Ronald D. White, Times Staff Writer

It was almost departure time, but Kazuhiro Nakagawa's 55-seat tour bus still had that "Not in Service" look as it sat outside the Wilshire Grand Hotel in downtown Los Angeles.

Slowly, a handful of passengers assembled: two teenagers from Altadena, a frugal twentysomething couple just back from Israel and a 19-year-old German woman touring the country.

A few years ago, Japanese tourists paid Nakagawa $10,000 each for whirlwind tours of the Western United States on his luxury bus. With that market ruined by the sour Japanese economy and the lingering effects of the Sept. 11 terrorist attacks, Nakagawa sought a new niche running a nonstop luxury bus service from Los Angeles to San Francisco, $40 one way.
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By Rosemary McClure, Times Staff Writer
May 17, 2007

They were an underground hit almost from the start.

The cut-rate transportation services called "Chinatown buses" originated about a decade ago in the Northeast. At first, they were an inexpensive way for Chinese restaurant workers to commute to jobs in nearby cities. Fares as low as $10 between New York and Boston were common.

Soon Chinese students began to hop aboard, and other students followed suit. Then savvy budget travelers noticed, and suddenly Greyhound was facing a new form of competition: low-overhead bus companies that thrived on a no-frills, shoestring approach to service.

Instead of picking up passengers at terminals, Chinatown buses picked them up - and deposited them - along curbsides; instead of maintaining ticket offices, they sold space online; instead of offering numerous routes, they offered only the most popular.

The bus lines, most of which are owned by Chinese immigrants, are common in the Northeast, but similar low-cost services also can be found in the West.

The online booking service GotoBus.com launched five years ago by Cambridge, Mass., businessman Jimmy Chen, handles reservations and helped put the low-cost bus trend on the road.

GotoBus.com now accounts for 1,000 scheduled departures a day throughout the country. Besides the low-cost players it now takes reservations for major sightseeing companies, such as Gray Line.

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Riders can choose transportation alone, paying fares as low as $25 between Los Angeles and Las Vegas or $45 between Los Angeles and San Francisco. Or they can choose vacations that include accommodations, such as a two-day trip from Los Angeles to Ensenada, Mexico, for $95; or a three-day trip from L.A. to San Francisco and Yosemite for $120.

Prices and tour components fluctuate - the $99 Las Vegas-Grand Canyon itinerary described in the accompanying story, for instance, is now available from various companies for prices ranging from $114 to $127, but a different Vegas tour is available for $99 that includes two nights in Sin City.