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A World of Opportunity: Understanding & Tapping the Economic Potential of Immigrant Entrepreneurs,
This new report by the Center documents that immigrant entrepreneurs have emerged as a key engine of economic growth for cities from New York to Los Angeles--and, with the right support, could provide an even bigger boost to these cities in the years ahead
February 6, 2007
Immigrant Entrepreneurs Shape a New Economy
By NINA BERNSTEIN
Manuel A. Miranda was 8 when his family immigrated to New York from Bogotá. His parents, who had been
lawyers, turned to selling home-cooked food from the trunk of their car. Manuel pitched in after school, grinding
corn by hand for traditional Colombian flatbreads called arepas.
Today Mr. Miranda, 32, runs a family business with 16 employees, producing 10 million arepas a year in the
Maspeth section of Queens. But the burst of Colombian immigration to the city has slowed; arepas customers are
spreading through the suburbs, and competition for them is fierce. Now, he says, his eye is on a vast, untapped
market: the rest of the country.
In the long run, like bagels, "you're going to have arepas in every store," predicted Mr. Miranda, whose
innovations include a "toaster-friendly" version (square instead of round), and an experimental Web site that
offers online sales nationwide. "But I don't have the connections. I don't know the people who can advise how to
take us to the next level."
Immigrant Entrepreneurs Shape a New Economy
By NINA BERNSTEIN
Manuel A. Miranda was 8 when his family immigrated to New York from Bogotá. His parents, who had been
lawyers, turned to selling home-cooked food from the trunk of their car. Manuel pitched in after school, grinding
corn by hand for traditional Colombian flatbreads called arepas.
Today Mr. Miranda, 32, runs a family business with 16 employees, producing 10 million arepas a year in the
Maspeth section of Queens. But the burst of Colombian immigration to the city has slowed; arepas customers are
spreading through the suburbs, and competition for them is fierce. Now, he says, his eye is on a vast, untapped
market: the rest of the country.
In the long run, like bagels, "you're going to have arepas in every store," predicted Mr. Miranda, whose
innovations include a "toaster-friendly" version (square instead of round), and an experimental Web site that
offers online sales nationwide. "But I don't have the connections. I don't know the people who can advise how to
take us to the next level."