Michael R. Frontani clearly tells the story of the making of The Beatles in his book entitled The Beatles: Image and the Media.  Chapter 2, "Intorducing the Image", is about how "Beatlemania" came to be.  Frontani discusses the immediate success of The Beatles in the British music industry, but also the less-known resistance of their American label, Capitol Records, to promote The Beatles' music in the United States prior to the band's American success.  According to Frontani, Capitol Records was hesitant to spend a significant amount of money promoting The Beatles in the U.S. in 1963 because of the previous British pop musicians, such as Cliff Richard, who despite popularity in England, had failed commercial success in the states.  Finally, however, with The Beatles' new single "I Want To Hold Your Hand", Capitol took the risk that made "Beatlemania" an international phenomenon and sent the new single to number one on the Billboard chart on February 1, 1964.  The music industry was never the same.  The Beatles made their United States television debut eight days later on The Ed Sullivan Show, a night that would solidify the fact that The Beatles, with their mop-top hair-cuts and thumping beats, were the new faces of pop culture.

    This chapter is incredibly significant for my thesis because it explains how "Beatlemania" came to be, and more importantly why "Beatlemania" made it to the silver screen.  Frontani makes a point of emphasizing the craze that went along with The Beatles' first trip to America.  "The Beatles returned to New York.  Four thousand fans were at Kennedy Airport to welcome them back, and to see them off as they departed for England."  With several facts like these, Frontani creates a sense of how overwhelming The Beatles' popularity was in America, let alone in England.  He also points out that a number of well-respected sources, such as the New York Times even wrote articles devoted to the discussion of The Beatles' haircuts and "Beatlemania" as a "cultural event."  Clearly the pop culture of 1964 revolved around The Beatles, therefore it comes as no surprise that the film industry would take advantage of this.  The result was A Hard Day's Night, a film that would portray a day in the life of the band and give their fans an up-close view of each of the "Fab Four."  A Hard Day's Night was a way to make money off of the immense popularity of the band, and therefore, a successful coming together of the pop cultures of both film and music.