The SaveNetRadio coalition is a response to the royalty increase in the March 2007 Copyright Royalty Board (CRB) ruling. The coalition consists of artists, labels, listeners, and webcasters that believe another solution must be created in order to prevent internet radio stations from shutting down. The CRB decision will harm millions of music listeners, performers who depend on the internet radio to increase their audience, and webcasters who make a living from streaming music online.
     SaveNetRadio exposes the unreal myths and harsh facts about the cost of webcasting. While the internet radio is the smallest medium within the radio business, it pays the most royalties. Broadcast radio and satellite radio are subject to small or no royalties at all. The predicted combined revenue for internet radio services is $73.6 million, but 58% of that revenue will be used for royalty payments. Internet radio is one of the most important sources for music listeners. About seven million Americans a days use internet radio. Although the popularity of internet radio has increased tremendously, it is still a small, growing industry. Most webcasters do not generate enough revenue to cover the royalties since they do not have enough sponsors or advertisements to sustain them.
     Another myth concerning royalty rates is that artists and record companies were not being fairly compensated for their work prior to the CRB decision. The reality is that if royalties are too high, internet radio will go out of business, and then performers definitely will not be paid for their work. The high royalties will not allow small or large webcasters to survive, and even if large webcasters can afford the royalties, it will not promote competition and diversity in the internet radio services. While the increase in royalties may seem negligible, tripling the per-song royalty rate adds up to an enormous royalty payment. Besides the per-usage rate, webcasters are also subject to a minimum fee per station and have no option to opt for a revenue-based royalty system.
     SaveNetRadio is an important topic in my paper. It demonstrates the outrage of the music community to the CRB decision. The myths and facts of the cost of webcasting clearly describe the toll that increased royalties will have on small and large webcasters. SaveNetRadio.org is an extremely useful and interesting source. I think it is an excellent way to bring music fans together to fight the unfairness in the royalty system for internet radio stations.

    Pandora has become one of the nation’s most popular internet radio stations. It has about one million listeners daily and 40,000 new customers a day. Pandora has made it to the top ten most popular applications for Apple’s iphone. Listeners can create their own stations according to their musical tastes. All of Pandora’s success, however, may soon reach an end with the increasing royalty rates.
    Royalty fees are paid to a single agent SoundExchange, Inc. The organization represents performers and record companies, and it supports the higher rates on the basis that musicians deserve a larger fraction of internet radio profits. “Our artists and copyright owners deserve to be fairly compensated for the blood and sweat that forms the core product of these businesses,” said Mike Huppe, general counsel for SoundExchange. The organization also believes that internet radio has not done enough to profit from streaming music.
    Some musicians defend Pandora and other internet radio stations on the other hand. Webcasters argue that internet radio offers a larger range of music than traditional radio and also promotes independent musicians. While traditional radio does not pay royalties and satellite radio pay 6-7% of their revenue, webcasters must pay per song and per listener. With the new royalty decision doubling the per performance rates, Pandora and other webcasters may go out of business. Tim Westergren, founder of Pandora, predicts that royalty fees will amount to $17 million this year, which is 70% of the projected revenue. “We’re funded by venture capital,” [Westergren] said, “They’re not going to chase a company whose business model has been broken. So if it doesn’t feel like it’s headed toward a solution, we’re done.”
    This newspaper article is important for my paper because it portrays the trememdous effect the new royalties will have on Pandora. Westergren repeatedly states that the company will go out of business, and this is important for my paper. Performers will not be paid more for their work if there is no internet radio station that will be in business to pay them. In order to ensure a fair royalty rate, the company must not be threatened to close down. My paper defends another model for determining the royalties and argues against the latest copyright ruling on the royalty rates. This article is important because it not only demonstrates the copyright ruling from Pandora's point of view but also from SoundExchange's perspective.