This website was the focal point of an extended viral marketing campaign produced by 4orty2wo Entertainment for the promotion of the Halo 2 video game. The site hosts the 10-hour audio drama created in conjunction with the campaign.
In this November 4, 2004 New York Times article Noah Shachtman discusses the strong appeal of Halo 2's viral marketing experience called "I Love Bees". In it, internet users followed clues and solved puzzles to locations across the United States to gain access to a 10 hour audio drama (now located at ilovebees.com/humptydumpty.html). The interactive element of the game increased with time, and listeners could have live conversations with "Melissa", an enigmatic character in the drama, after successfully solving some puzzles.
tagged alternate_reality_gaming halo i_love_bees radio_drama viral_marketing
by mjanders
...on 22-NOV-05


