Social Networks – Future Portal or Fad? questions the long-term viability of social networking sites.  Exposing multiple anecdotes of teenagers who have become bored with Myspace (and thus, who have migrated on to other social networking sites), the article implies that social networking sites may simply be a temporary platform for exercising sociality.

Time expended on social networking sites is time that was previously exhausted by television watching.  Thus, social networking may elicit interest because of its novelty, but could quickly succumb to the “next big thing.”  This is a serious concern among users and corporations, alike, given technology’s high turnover for innovation.