This project is about advertising and privacy and whether or not companies should have access to consumer personal information without consent and then personalizing advertisements back to the consumer. It will also look at actual consumer response to advertising and privacy and how actual consumers feel about receiving personalized advertisements.

In this project, I will be examining how online social networks affect identity formation in their members. I am interested in both how people present themselves online and how that virtual persona/world affects their identity formation (for example, the phenomenom of taking a photograph simply because you want it to be your facebook picture). Online relationships/interactions and virtual popularity are also key issues for my project. I will predominantly be focusing on the Website Facebook.com, but for research, I will be looking at pieces that examine social networks, online privacy, virtual/computer mediated relationships, online popularity, and representations of self on the Internet/"virtual personae." Some helpful Websites for information on Facebook.com and its background: This first article discusses Facebook's critical success factors and why many of its features appeal to its users. (http://chimprawk.blogspot.com/2006/05/facebooks-critical-success-factors.html). This next blog is entitled "Facebook: The Complete Biography," and it is just that. It provides a good overview of the history of Facebook and its corporate culture (http://mashable.com/2006/08/25/facebook-profile/). And finally, the source of it all: http://www.facebook.com. Check out the blog and the privacy information without signing in.

This book is a sweeping look at the Internet and how it has changed the way that we view the world (a common cliché in Internet scholarship). Where I did find this book interesting though was in its discussion of privacy and the Internet.  Also the witty tone of the book (one chapter is entitled “Saddam, O.J., and the Unabomber” and is about the Internet and pop culture) makes it an easy book to get into. The later chapters (starting with Ch. 12) discuss the trade-off between technology/access and privacy. Many people, especially in the older generations who have not grown up with the Internet, still think of the Internet in terms of the “Big Brother” metaphor. There is definitely a trade-off and some of the “Big Brother”-ness of the Internet (and social networks where often very personal information is revealed) is often inevitable. Something this book does not directly discuss is how generational this discomfort is. Younger generations who have grown up with the Internet, instant messenger, and online social networks are far more comfortable with a lack of privacy than older generations.
            There is also another type of privacy that deals with the Internet: the privacy of being anonymous and creating an identity online. Chapter 13, “Nobody Knows You’re a Dog (or do they? Privacy issues and the Internet)" uses the image of the dog in front of the computer from the New Yorker cartoon to question how anonymity and privacy have changed. The author argues that maybe it used to be the case that “nobody knows you’re a dog” but now, they not only know you’re a dog, but they also know your favorite food and where you went walking yesterday. Applying the author’s point to social networks, it’s interesting that there is discomfort with a loss of privacy when in many cases, information is provided voluntarily. Of course, when it is appropriated for other uses, discomfort can ensue, but I think that (in many cases at least) with so much of one’s identity based on the Internet, it creates a double edged sword: you have to divulge information in order to create an online persona, but that also makes you vulnerable. I know that I am uncomfortable when Google puts up advertisements that correspond to my Gmail messages; and yet I still love my Gmail. In addition, Facebook.com has many privacy controls and options, but people were still livid when it added the “Live Feed” function. Of course, you could go to options and turn it off, but there erupted multiple groups on the site that were angry at this invasion of privacy. This book, especially the sections on privacy, were interesting in that they opened up more questions about how social networks interact with our lives both on and offline and how privacy or lack thereof can be a motivator for how identity is presented.