Title:   MY CROWD - Or, Phase 5: A report from the inventor of the flash mob
Authors:    Wasik, Bill
Source:    Harper's Magazine; Mar2006, Vol. 312 Issue 1870, p56-66, 11p

Abstract:    The article focuses on a study which examined the behavior of a flash mob. Flash mob, as defined in the Oxford English Dictionary, is a public gathering of complete strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse again. The basic hypothesis behind the Mob Project include seeing how all culture in New York was demonstrably commingled with scenesterism, the appeal of concerts and plays and readings and gallery shows.