This article focuses on trademark law opposed to copyright law. While trademark and copyright are distinct, the argument for the protection of one has significant bearing on the argument for the protection of the other. Since this article argues against the protection of trademarks in political speech, it will have an impact on the topic of copyright in political speech, which contributes to the larger picture of copyright and the public interest.

Smith argues that the First Amendment should protect the use of trademarks in political campaigns. Trademark owners argue that use of slogans diminish the product's selling power by way of multiple associations. While such an argument is valid in holding a commercial organization responsible for infringment, it does not apply to political campaigns. This article holds that "the First Amendment should shield politicians' use of commercial slogans in speech that promotes their candidacies or conveys their positions on issues of public importance." In the discussion of campaign speech, Smith notes that the Supreme Court consistently supports the First Amendment's purpose to protect "free discussion of governmental affairs," which includes discussion of candidates. She also notes that political advertisements cannot be censored. Smith acknowledges the view that "the First Amendment does not protect all political speech; the theft of or trespass onto the mark constitutes a harm that should trump First Amendment protection even of political speakers; and a strong public interest in protecting trademarks exists." She rebuts this, however, by arguing that candidate speech deserves the most protection because it is imperative to the democratic process of self government. The article's ultimate conclusion is clear; trademark law trumps First Amendment protection if commercial use of a mark causes confusion or deception in the market, but First Amendment rights win when a mark is used for what should be highly valued and protected political speech.

As mentioned above, this article deals with trademark law opposed to copyright law. However, the argument against trademark law trumping First Amendment rights can transfer to the realm of copyright. It provides strong affirmative support for the position that copyright law should serve the public interest. This line of support focuses on the specific level of political campaigns, through which the public receives important information and can then partake in self government, a highly valued Constitutional right. Protecting speech, and limiting copyright, in such a realm as politics benefits the public interest.

Copyright (c) 1999 Publications Council of the College of William and Mary
William & Mary Bill of Rights Journal
December, 1999
8 Wm. & Mary Bill of Rts. J. 241