Universal's pioneering and iconic film Dracula (1931) not only helped to establish Universal Pictures as the publics "go to" source for horror films, but it also used and created many film tropes that are still present in the horror genre today.

        The article is a review of Dracula, also known as Bram Stoker's Dracula, a 1992 horror/romance film produced and directed by Francis Ford Coppola, by Roger Ebert. This film was based on the actual novel Dracula by Bram Stoker and stars Gary Oldman as Count Dracula. In his three-star review of the film Ebert talks about in depth both the plot and the quality of the film. Although it is mostly a positive review, Ebert reflects on the fact that Coppola “seems more concerned with spectacle and set-pieces than with storytelling.” He additionally states that at times the narrative is confusing and has many dead ends. Nevertheless, he says that he enjoyed the movie simply because the way it looked and felt. At the end of the article, he states that cinematographer Michael Ballhaus and Production designers Dante Ferreti and Thomas Sanders had "outdone themselves.'

        The origin of this film is precisely how Universal's Dracula, and many of its other horror films, came to be. For many of the films during the “Universal Horror” years, their inspiration came from gothic novels, legends and stage plays. Mystery plays, where individuals travel to a house only to be spooked and scared by a supernatural (or not) being is another commonly adapted type of media. The concept presented in these films usually evolve from one telling to the next, refining and reshaping the narrative to suit the needs of the culture it resides in. Films like the Bram Stoker's Dracula are supremely important as they help to reinvigorate old ideas and stories. This director used modern cinematic techniques and effects to excite the audience about an old story they believed they knew well. Just like Universal did with Dracula in 1931, Coppola changes his story slightly to appeal to his contemporary audience. This is a commonplace occurrence within the horror genre and it serves as a method to keep it fresh as time goes on.

In February of 1931 New York Times journalist Mordaunt Hall reviewed Director Tod Browning’s film Dracula. Throughout his review the writer raves about the picture; even though his summarization, his excited tone is evident. Although within his short article he seems to be enamored with the fantastical idea behind of the film, he does concede that the acting of some individuals is sub par. He ends with the line “This film can at least boast of being the best of the many mystery films.”
    Although it may appear unassuming at first, this article is actually very telling. Not only does it describe how the critics and the public felt about the film in 1931, it now serves as a forecast for the success that Universal would see later on with its other horror films. The author readily acknowledges that the film is not a high class picture but one for the masses, aimed squarely at those with the imagination and courage to view it. And arguably, it came at no better time. With the great depression in full swing and a general sense of hopelessness abounding, America needed a way to escape. What better way to do it than a Universal Pictures horror movie? After all, not much can scare someone after they face down the idea of not having enough to feed their families day after day. Dracula, as well as Frankenstein, the Wolfman and the Mummy, served as icons of distraction that helped America get though hard times and ignite their imaginations. This service proved invaluable in these troubled times and ultimately resulted in their visible location in modern society.

Directed by James Whale and starring Boris Karloff as Frankenstein’s monster, Universals adaptation of the 1818 Mary Shelley novel Frankenstein was a crucial film in the studios line of horror pictures. Like Dracula, the film was released in 1931 and received critical acclaim from both critics and the public alike. The films narrative follows the now familiar plot of a mad scientist bent on creating a man from assorted dead parts and playing God. The twist occurs when the monster becomes uncontrollable and instead of creating man, Dr. Frankenstein creates a dreadful monster. By the end of the film, the local townspeople decide that the creation is an abomination and ultimately destroy it. The film was lauded because of its superb make-up, special effects and thrilling plot. It later spawned several sequels, prequels and side stories including Bride of Frankenstein and Frankenstein vs. the Wolfman.
    The true testament to the iconic nature of the film can be seen in the visual representations of Frankenstein that pervade the world today. Almost every single representation of the character we see in western society is based on the green skinned, bolted and shambling version presented to us by Universal in the early 1930’s. We see versions of Boris Karloff’s face on cereal boxes, cartoons and, of course, in the masks of Halloween costumes. The longevity of these images that occur in our culture is a genuine indicator of the success of the Universal horror line of films; they have become integrated into our popular consciousness and now represent the traditional fiends and monsters that we draw on for inspiration. Like with Dracula, Universal’s Frankenstein has become the most recognizable version of the monsters narrative, even more so than the original work by Shelley. Because of these reasons, Universal was able to establish itself as the best studio producer of horror films of the 20th century.

Written by Michael Atkinson in 1998, this article was featured in the Village Voice film section. In its paragraphs it describes a number of classic horror films a person could bring his or her family to. Atkinson stated that during the hey-day of horror films during the 1930s and 1940s the films must have supplied thrills and fun for depression era movie goers. He contends that their age now makes them more appealing to young boys and lovers of camp. With titles like Frankenstein vs. the Wolfman, who can blame him? Because of this, Atkinson states, the films are now more humorous than scary. He does however say that Universal Horror had a large influence on popular culture. He states:

    This small handful of films are responsible for more specific cultural touchstones than the era's westerns, musicals, and gangster films combined: Jack Pierce's flat-headed Frankenstein monster makeup and hotwired-Afro Bride design, Lugosi's accent, the hunchbacked lab assistant, the mad scientist, the throbbing electrical hardware of the lab itself, crowds of townspeople with torches, the details of werewolf myth (silver bullets, etc.), the vampire's old-world urbanity, and so on.

    Atkinson’s article for the most part is very agreeable. It’s blatantly obvious that the Universal horror films of the 1930s and 40s have begun to show their age. He eludes to the fact that horror films have evolved since then; this is very true. Films now contain much more gore, special effects, nudity and action. The modern audience has been desensitized to the traditional scares of yesteryear. The horror genre has come a long way since 1931 as the society that creates these narratives alters its own tastes as time marches on. In the 60’s we had the underhanded thrills of Hitchcock, the 80’s brought the blood with the likes of Freddy Krueger, and with the new millennium our society has found itself with the over-the-top style of the Saw series. Yet what these newer films lack is the other point Atkinson contends with within his article. The classic films that he highlights, especially ones like Dracula and Frankenstein, have engrained themselves in our national consciousness and have become a part of our collective identity. While today they may seem cheesy, at their release these films were truly terrifying tales about monsters that go bump in the night.

This chapter of Film History: An International Journal was dubbed Sauerkraut & Sausages with a Little Goulash: Germans in Hollywood, 1927. The chapter dealt with the influx of German filmmakers into Hollywood during the 1920s and early 30s. Additionally, it talked about in detail the union of the styles of German expressionism and Hollywood, and its effects on the national and international film industries. Fleeing an increasingly more fascist Germany, these filmmakers brought with them techniques and skills that Hollywood readily adopted. The author further sustains that these filmmakers had an expressionist style that included a low key lighting design that was previously associated with German high art cinema. In 1930’s Hollywood, this technique was applied mostly to the classic horror films that we know today.
    German expressionism was extremely important in the development of the horror genre. Starting with Nosferatu in 1922, a unique take on Bram Stoker’s Dracula story, horror films used expressionistic techniques to their advantage. Shadows, contrasting lighting, heavy make-up and special effect are all expressionistic techniques that persist in the horror genre even to present day. Films during the 1930s were especially influenced by the style because many of the German immigrants, like Dracula cinematographer Karl Freund, went straight from their motherland to Universal Pictures where they began work on the horror classics we cherish today. German expressionism, while having a relatively short lifespan, greatly influenced film style worldwide and shaped Hollywood horror more so than anything else.

The writer of this article discusses a book called Hollywood Gothic: The Tangled Web of "Dracula" from Novel to Stage to Screen. Within his article he summarizes the book and talks about its more interesting aspects and ideas. According to his details, the text deals with many adaptations of the popular legend, both mainstream and obscure. While the book’s author mentions the 1931 version of Dracula with Bela Lugosi, he seems to mostly focus on another version by George Melford and Carlos Villiaras. This other version of the Bram Stoker narrative was also made by Universal in 1931 and even used the same script and sets. However this edition was filmed in Spanish as it was going to be distributed to Mexico and Spain. The book’s author argues that this version not a mere clone but is vastly superior to the American version in both cinematic style and performances. Within the book the author also recounts the legal battles surrounding F.W. Murnau’s Nosferatu. While this film was another adaptation of the Dracula legend popularized by Bram Stoker, it was not authorized by the authors and thus illegal. The books author contended that although it was illegitimate in the eyes of the law, this 1922 silent version was still a extremely entertaining and a well done film.
    As the author describes, the story of Dracula is one filled with many appropriations of his image and hundreds of adaptations. He also states that the 1931 Spanish language version of Dracula was one of the best uses of the narrative ever. To this, many would have to agree. However, the reason why this version reigns supreme within the world of cinema is chiefly because of the company that backed its production. Universal brought together the inventive minds of make-up artist Jack Pierce, Director Tod Browning and Cinematographer Karl Freund to create a memorable works whose echoes can still be felt within society today. Although many individuals may be able to create an adaptation of a horror story, few pulled it off as well as Universal Pictures and their collection of ingenious minds.

    This particular entry appeared in the St. James Encyclopedia of Pop Culture and was written by Austin Booth. Within its pages, Mr. Booth describes the monster Dracula, in almost all of his many incarnations, within the realm of popular culture. He of course talks extensively about the 1931 version of the narrative, but also finds time to pay homage to a wide variety of characters such as “Sesame Street's Count, Grandpa Munster, Blackula, Duckula, and Count Chockula.” He then describes the resurgence of interest in monster culture on television during the late 1950s and 1960s. Lastly, his entry focuses on the idea of Dracula as a foil or guide to view popular ideas of psychological and social issues.

    Dracula is interesting as he can represent a metaphor for several issues within our society. Some see him as the fear of homosexuals in bodily form. Others believe him to be representative of medieval aristocracy or the uncaring nature of nobility towards the proletariat. A few individuals even see him as the embodiment of his victims in fiendish form. While his physical forms may be analogous to one another, the ideas behind Dracula are much more amorphous. The count is a fascinating monster as his intentions and metaphors can be appropriated to match many circumstances. His status is ambiguous as both fiend and gentleman, hyper-masculine and feminine, ravenous and deliberate. His conflicting dualities lend him to fit within many roles; because of this filmmakers have adapted his persona to suit different eras and audiences.

Nosferatu was an early German horror film made in 1922 by director F.W. Murnau. While the film was one of the first cinematic takes on the Dracula legend, it was not actually approved by the Stoker estate. Because of this, all copies of the film were required to be rounded up and destroyed. However, the film was never fully suppressed because of the enormity of the task – the film had already spread across the globe and too many people did not want to part with it. Although the Stoker estate attempted to stop the spread of the film, it was already too late; the film had already achieved cult classic status as an eerie and otherworldly work. Today the film can be obtained for free legally as it has fallen into public domain.

    Nosferatu was extremely important to the development of both horror films and Dracula based narratives that followed it. Although illegal, as a German expressionist film the picture used several cinematic techniques that influenced Universal’s 1931 version and are still frequently in the genre today. In fact, many of the attributes of the film are now seen as staples of the horror genre. The use of low key lighting, shadows and special effects were all used in the creation of this silent film. When used together these visual effects helped the film establish the villain “Count Orlok” as a terrifying supernatural beast that should be feared. The chiaroscuro lighting that helped hide the monster in the shadows, show approaching danger and contrast images is still widely used in modern horror films.

The Road to Dracula. Dir. David J. Skal. Perf. Carla Laemmle, Bela Lugosi Jr.. DVD. Universal, 1999.

The Road to Dracula is a short documentary film on the creation of Dracula (1931). It describes the origins and creation of the film, its ensuing success, and its enduring cultural impact. It describes some of the aspects of Dracula (1931) that made it popular at the time, such as the appeal of Lugosi as the Count.

The Road to Dracula describes the evolution of the vampire from earlier folkloric and literary incarnations to the first Dracula in Bram Stoker’s 1897 novel Dracula, which became the quintessential vampire novel, despite not being the first. It moves on to discuss Dracula’s first appearances in theater and film, most notably in Dracula’s Death (an unauthorized Hungarian film that was not an adaptation of Stoker’s novel but was Dracula’s first screen appearance), Nosferatu (1922, an unauthorized German adaptation of Stoker’s novel), the stage play Dracula (1924, an authorized adaptation of Stoker’s novel), and the film Dracula (1931, an authorized adaptation of Stoker’s novel based largely off the play).

The documentary discusses how Bela Lugosi’s incarnation of Dracula in the film Dracula became the definitive Dracula that has endured in popular culture to the present day. It also compares Lugosi’s Dracula to the other incarnations, both newer and older. For example, Lugosi’s suave Dracula contrasts greatly with Max Shreck’s hideously rat-like Count Orlok. Various personages speculate as to what aspects of the film Dracula contributed to its enormous success. Some mention that the use of sound impressed audiences, as Dracula was one of the first Universal horror films with sound. The film also benefited from Karl Freund’s (of The Last Laugh and Metropolis) camerawork. Others attribute Dracula’s success to the charisma of Lugosi’s Dracula, with his powerful stage presence and uniquely deliberate delivery. Still others emphasize the commingling of eroticism and vampirism in the film. Lugosi’s preying on young women is intentioned to incite both fear and arousal in the audience simultaneously. This aspect of the film differentiates it from earlier film Draculas and likely contributed to its success. Universal’s advertising campaign for Dracula that, while focusing on its horror elements, also exploited the film’s underlying sexual content, is thought to have been effective in promoting the film as well.

Rickels, Laurence A. The Vampire Lectures. Minneapolis: University of Minnesota Press, 1999.

In Chapter 11 of The Vampire Lectures, Rickels offers a psychoanalytic interpretation of Browning’s Dracula (1931).  He analyzes Lugosi’s on-screen presence and association with the theater and details what Rickels asserts is the representation of psychoanalysis in the film by Van Helsing.  For example, in reference to Van Helsing’s staying behind at the end while John and Mina ascend the staircase in the final scene, Rickels compares Van Helsing to “the underworld of psychoanalysis” which must be left behind for Mina to be cured.

Rickels focuses on the repressed desire of women for the exotic outsider.  In the film this is represented by Mina’s relationship with the Lugosi’s Count Dracula of Transylvania, with his unique foreign accent, suave manner, and commanding gaze.  Rickels asserts that the essence of the film is about whatever it takes for a woman to prefer “someone more normal, like John,” as Mina tells Lucy she does in the film.  This aspect of the film appealed to the repressed desires of female audiences.

Cook, David A. A History of Narrative Film. New York: W. W. Norton, 1996.

In Chapter 8 of A History of Narrative Film, Cook analyzes the effects of the introduction of the sound film into the American studio system.  He asserts that the emergence of sound drastically changed the makeup of Western cinema.  Cook discusses the development and popularity of the musical film genre that came about during this time as a result of sound film technology.  He also discusses the added potential for realism enabled by the sound film, such as in the urban gangster films with their tough vernacular speech and distinctive “rat-a-tat-tat” of the Thompson submachinegun.

Cook maintains that the existing genre of the horror film was the most greatly enhanced by the addition of sound.  He alleges that sound not only enabled eerie effects to make the films’ horror elements more effective, but it also allowed horror films to retain the depth of literary dialogue present in so many of their original sources.  He attributes the success of Dracula (1931) to the boons offered by the sound film.

Holte, James Craig. Dracula in the Dark: The Dracula Film Adaptations. Westport, CT: Greenwood Press, 1997.

In Chapter 2 of Dracula in the Dark: The Dracula Film Adaptations, Holte discusses the early adaptations of Stoker’s Dracula, namely the film Nosferatu (1922), the Dracula stage play, and the film Dracula (1931), placing them in their historical contexts. Holte discusses Murnau’s Nosferatu and compares it to its source material. He details how Nosferatu greatly simplifies Stoker’s Dracula:

Major characters are deleted, other characters, most significantly that of the vampire, are made one-dimensional, and entire scenes, including Stoker's effective chase of the vampire by the fearless band of vampire hunters across Europe and the confrontation at Castle Dracula, are cut. In addition, the Van Helsing character, who is a major force in the novel and can be seen as Dracula's "good" double, is reduced to a brief appearance; he has been replaced by The Book of the Vampire. Similarly, the character of Lucy Westenra is gone, as are almost all references to technology, colonialism, and religion, which provided the rich backround in Stoker's novel. As a result, much of the complexity of Stoker's novel is lost.

Holte recognizes the stylistic elements of German Expressionism in Nosferatu that make it unique and notes that film criticism generally favors Nosferatu over Browning’s Dracula. Similarly, Holte compares Browning’s Dracula to the source material. While retaining more of the characters and plot elements of Stoker’s novel than Nosferatu, Browning’s Dracula also omits some characters, such as Quincy Morris and Arthur Holmwood. The adaptation also relies heavily on the stage play, especially in the latter half.

While Nosferatu and Dracula are both adaptations of Stoker’s Dracula, they offer diametrically opposing readings of the novel, both from the viewpoints of style and of substance. Holte notes the disparity between the German Expressionist style of the traditional Hollywood style of Browning’s Dracula. While he compares both films individually to their source material, he also compares them to one another. For example, Nosferatu entirely omits the sequence where Dracula’s vampirellas bear down on his visitor, whereas it includes a horrifying ship scene absent in Browning’s Dracula. Additionally, the films’ portrayals of Dracula differ greatly; Nosferatu’s is a hideously ugly plague-bearer while Browning’s is a suave figure in evening clothes. Holte notes that “Browning’s Dracula succeeds because of its emphasis on individual conflict and sexual attraction, two essential elements played down by Murnau in his adaptation of Dracula.”

Phillips, Kendall R. Projected Fears: Horror Films and American Culture. Westport, CT: Praeger, 2005.

In Chapter 1 of Projected Fears: Horror films and American Culture, Phillips discusses the cultural impact of Browning’s Dracula (1931).

Phillips briefly discusses the history of the creation of Browning’s Dracula. He moves on to note the numerous technical gaffes and otherwise glaring flaws in the film. For example, contemporary reviewers criticized the film’s fairly static second and third acts, the unintentionally jumpy, disconnected narrative, and the awkward mix of visuals and exposition. However, despite a poor forecast from Universal and generally unfavorable contemporary reviews, Browning’s Dracula was a huge commercial success.

For Phillips, this makes Dracula even more interesting. He inquires, “given the various problems of Dracula – poor effects, staginess, narrative inconsistencies, and so on – the film’s enormous popularity is a bit of a puzzle. Why would audiences flock to the film?”

Phillip argues that Dracula resonated with contemporary audiences’ racial anxieties towards European immigrants and with their fears of the balkanization of America. He reasons that the fantasy of Dracula also offered an escape from the harsh economic reality of the Great Depression. Dracula resonated with cultural anxieties about progressive, scientific approaches to life and the struggle between science and religion. Similarly, the film addressed audiences’ confusion over gender and sexual norms in an age directly following the 1920s’ moral experimentation and “flappers.”

Phillips also attributes part of the success of Dracula to its violation of the expectations that audiences brought to the film. Unlike previous horror films, which tended to explain away their macabre elements at the end, such as in The Phantom of the Opera (1925) and London after Midnight (1927), Dracula offers no convenient explanation for its supernatural elements.

What made Dracula so popular? Why is his legacy so enduring? How did Dracula (1931) differ from previous vampire stories and horror films, and how did these differences result in its serendipitous success in the face of a negative critical response and poor expectations from Universal?