Hill's book features a discussion of previous literature in the field of cultural & fan studies, followed by his own argument of fandom as a dually-natured entity. Much of Hill's ideas focus on the formation of fan communities and the actions within them. This book is a good resource for understanding different theories of fandom, but Hill's community model may not be as appropriate, since Morrissey's Latino fans have been predefined as a community by their ethnicity before their identity as fellow Morrissey fans.

Matt Hills writes of his comprehensive research on fans and fan theory.  He uses examploes like elvis impersonators, X-Philes and Trekkers to challenge the established paradigms of fan theory.  Hills goes on to argue that as more media and forums are established, fandom begins to weaken in strength.  However, there are more subjects of fandom that are created from these new availabilities.